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Product design stages

Here’s a 5 stage process to make better products. Design thinking is a problem-solving method that focuses first and foremost on user needs, not product specs. Design thinking can help teams create better products that people love


Understanding the user’s wants, needs, and objectives is the first stage of the process. Observing and engaging with people emotionally and psychologically is part of this process.

During this phase, the designer tries to set aside their assumptions and gather real insights about the user. The best methods for building empathy can be found here.


Defining the problem is the second stage of Design Thinking. You’ll begin to make sense of what you’ve learned from empathizing with your users: what are the challenges they face?

Observe any patterns. What is the biggest problem your team needs to solve? A clear problem statement will emerge from the define phase. Instead of saying “We need…”, frame the problem in terms of your users: “Veterinary doctors in Berlin need…”.

You can now begin to formulate solutions and ideas – which leads to stage three.


It’s time to start looking for solutions. The ideation stage in the Design Thinking process is where creativity happens, and it’s critical to note that this stage is judgment-free! Ideation sessions are held to generate as many creative angles and ideas as possible.

From brainstorming and mind-mapping to body-storming and provocation, designers might use a variety of ideation techniques to generate new ideas. Provocation involves challenging established beliefs and exploring new options and alternatives through extreme lateral thinking.

You’ll narrow down your ideas towards the end of the ideation phase. The best ideation


The prototype is a scaled-down version of the product that incorporates the potential solutions identified earlier. Each solution is tested in this step to highlight any limitations and flaws.

Throughout the prototype stage, solutions may be accepted, improved, redesigned, or rejected based on their performance in prototypes.

05Test and iterate

Prototyping is followed by user testing, but the Design Thinking process does not end there. Test results often lead you back to a previous step, allowing you to redefine your original problem statement or come up with new ideas you hadn’t considered before.
Discovered hidden problems of users we haven’t even thought about
Their UX design team was very proactive and they have done an amazing job in unearthing the hidden needs and pain points of our potential users.

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Project Executive,

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Juvan Katel

Project Executive,

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